Quaker Sales Enablement App

Overview

Client: Quaker Sales Division (PepsiCo)
Agency: Fusion Media
Role: Lead Designer & Developer
Timeline: September 2022 – January 2024
Tools: Figma, Tiled, Photoshop, Illustrator, PDF/JPG optimization tools

Quaker’s sales team needed a way to present their diverse product portfolio with consistency, clarity, and up-to-date visuals. I designed and developed an internal app that helped reps tailor product stories by business type—whether they were selling oatmeal to hospitals or snack bars to schools.

The Challenge

Quaker’s sales division is a smaller arm of PepsiCo, often operating with less internal support than larger brands like Gatorade or Frito-Lay. Their product portfolio was broad—ranging from cereals and granola bars to rice crisps and baking mixes—but their sales materials were scattered across binders, cloud drives, and old servers.

Many sell sheets were outdated or used old packaging designs. Important nutritional info, SKUs, and marketing assets were difficult to locate quickly. The team needed one clean tool to present with confidence and accuracy during high-stakes meetings with schools, hotels, offices, and healthcare facilities.

My Role

I handled all UX, UI, and build work. From early wireframes and layout systems to asset design and app development in Tiled, the structure and visuals were entirely my responsibility. I collaborated with the project manager, agency owner, and later a Quaker asset liaison who helped feed content and fill gaps.

Process

🔍 Research

Early research involved listening—talking directly with the sales lead, gathering input during team meetings, and collaborating with a dedicated asset coordinator. The team’s pain points were clear: outdated info, confusing file organization, and the challenge of adapting to different selling environments.

🧪 Design

I designed product flows tailored to each sales channel—schools, colleges, hotels, offices, and hospitals. Each channel featured a hand-curated lineup, backed by visuals, data, and product comparisons. I leaned heavily on storytelling—using stats, images, and side-by-side content to create a clear selling path for reps to follow.

⚙️ Development

I developed the full app in Tiled, optimizing PDFs and images for clarity and fast loading. Each page was built for tablet and desktop users, and I embedded a feedback button to allow reps to flag bugs or suggest updates directly within the tool.

🔄 Feedback

Regular meetings with the Quaker team helped refine the app’s features and content structure. We expanded scope mid-project when the client increased the budget—allowing us to scale up the number of product assets and polish the user flow. Feedback from the reps was integrated in real time as they used the tool in the field.

The Final Product

A flexible, visual-first app tailored to Quaker’s real-world selling scenarios. Reps could walk into a meeting with a school or healthcare provider and pull up channel-specific product lineups, show product stories, nutritional comparisons, market data, and client-ready promotional assets—all in one place.

Outcome

  • Rolled out across the entire Quaker sales team

  • Daily usage tracked in Tiled, with evidence the app became a go-to presentation tool

  • Presented at PepsiCo’s Annual Operating Plan (AOP) meeting as a key initiative

  • Framed internally as a potential model for multi-brand sales enablement across PepsiCo

Reflection

This was a meaningful project—I worked closely with the team and wanted the tool to support them, not just look good. It taught me how to adapt design to real workflows and highlight data in a way that tells a story. If I had more time, I’d have pushed for a native app and started a proof-of-concept for unifying other PepsiCo brands into a single platform.