Quaker Sales Tool

The challenge

The Quaker sales team was constantly facing the daunting task of navigating their internal assets, a process which required extensive research and preparation for each of their unique clients, such as hospitals, businesses, and educational institutions. Salespeople were burdened with compiling multiple sell sheets and codes from a range of sources, making client presentation prep cumbersome and time-consuming. This inefficient system hindered the team’s ability to easily sell Quaker’s products.

The solution

As a solution, I developed this streamlined sales application. By sorting products by clientele categories and displaying them with strategic insights, the app amplifies the power of Quaker. Newly designed sell sheets and thoughtfully crafted compositions now show off the beauty of Quakers products. Each product page is now a clear display of useful information, including nutrition facts, sell sheets, and relevant equipment. Designed to embody Quaker’s warm, wholesome brand, the app ensures that salespeople spend less time on prep and more time showing off products. By tracking insights on internal usage of the app, I was able to see the app gain traction within their organization and reach the engagement I was hoping to see.

Streamlining Sales for Every Market.

The app is tailored to optimize the salesperson’s experience, using a design that adapts to their behaviors and needs. This feature allows for smooth sailing through a pitch, resonating with the varied needs of each customer.

Bringing Products to Life.

Product stories bring Quaker’s catalog to life, highlighting popular items with modern visuals and genuine narratives that encourage customers to try these products.

Effortless Selling.

The app lays out content strategically, with the optimal flow of information baked right in. The design of this experience comes from a culmination of insights and reviews, ensuring a relevant and hard-hitting pitch to new customers.

Screenshots

My Takeaway

Working on the Quaker sales app was a huge journey of growth for me. After studying Quaker’s past selling practices, I had to develop an app that not only met the sales team’s needs and elevated the Quaker brand, but create an upgraded experience that would be easy for them to use and feel seamless. This project has honed my skills in user-centric design and strategic content placement, shaping me into a more insightful designer. It’s a testament to the power of thoughtful design in turning challenges into solutions. By tracking analytics and usage throughout the rollout phase, I was happy to report a significant jump in productivity, meaning the app was successful in giving time back to the hardworking people over at Quaker.