PepsiCo PBNA – Food Safety Logos

Overview

Client: PepsiCo Beverages North America (PBNA)
Agency: Fusion Media
Role: Graphic Designer
Timeline: July 2022
Tools: Illustrator, Photoshop

In July 2022, I was asked to redesign a set of internal logos for PepsiCo Beverages North America (PBNA), supporting their food safety and cleanliness initiatives post-COVID. These logos were used on internal documents, presentations, and signage—centered around the message: Primed to Protect.

📌 Deliverables included:

  • 3 Logo variations

  • Light/dark + color/grayscale versions

  • PDF usage guide with contrast and scaling recommendations

These logos were built for maximum legibility, simplicity, and alignment with PepsiCo’s updated brand identity. The shield and seal motifs helped reinforce protection, trust, and clarity in all FSQ-facing communications.

Outcome

The final logos were approved by PBNA’s FSQ team and adopted across their internal materials. It was a small project, but one that required precision and clarity—something I always try to deliver, no matter the scale.