L’Oréal Professional Products Library
The challenge
Facing a demand for digital sales materials, the L’Oréal Professional Products Division (PPD) team needed a streamlined way to gather and present internal resources. They juggled numerous brand books, promotional materials, and educational tools from nine distinct brands (Redken, Matrix, Biologe, Mizani, L’Oréal Professionnel Paris, Pureology, Pulp Riot, Kérastase, and Shu Uemura). The complexity of managing these brand resources led to inefficiencies and missed opportunities, calling for a solution that was accessible and empowering for their team.
The solution
My solution for L’Oréal PPD was the development of a dual-purpose app designed to simplify access for their team while promoting the advantages of partnership. Launched as a pilot in the Summer of 2022, the app now serves as a centralized, constantly updated library for their content, showcasing the allure of L’Oréal’s brands and reinforcing the beauty of partnership.
Continuously Updated, Always Relevant.
The app delivers always-fresh content, with each of the nine brands contributing their current materials. This consistency ensures that the street team is equipped with the latest information to present to salon owners.
Simplified Navigation.
With an intuitive interface, the app allows the street team to easily sort and share materials. It’s designed to be foolproof, ensuring that the most critical content is readily accessible and presentable.
The L’Oréal Advantage.
The app not only organizes content but also underscores the strength of the L’Oréal brand through analytics. It articulates the tangible benefits of a partnership, making it a compelling tool for salon owners to engage with.
Screenshots
My takeaway
My journey from concept to full-scale deployment for this app has been so much fun. Collaborating with the highly passionate people over at L’Oréal PPD, adapting to the evolving needs of their teams, and orchestrating a symphony of brand voices into a single, harmonious experience has taught me so much as a designer. The process has given me a keen understanding of user-centric design, project management, and the value of an empowered team. The reception from L’Oréal PPD has been incredible so far and it makes me so happy to support them. This project didn’t just shape a solution for L’Oréal PPD—it shaped my design philosophy and reinforced my belief in the power of using thoughtful, simple design to solve complex challenges.